Want to give your customers a little something extra to ensure their experience with you is memorable? Build loyalty by improving your customer’s shopping and buying experience. Introduce small Value Added services into your regular operations to ensure you stand out from the crowd and are far superior than big box stores!

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Why Go Above & Beyond?

  • Gain a Competitive Advantage over:
    • Online / Worldwide Competitors
    • Big Box Stores
    • Other Small Businesses
  • Create loyalty
  • Generate new marketing opportunities

The Basics of Most Successful Businesses

  • Knowledge
  • Customer service
  • Convenience (location & accessibility)
  • Quality products and/or services

How can you Add Value?

During the shopping experience

At purchase

After purchase

Ongoing

Add Value – During the shopping experience

  • Make your shopper comfortable
    • Offer water, tea & coffee
    • Have food available (If lengthy shopping experience)
    • Comfortable seating / massage chairs
    • Entertainment – magazines/books/TV
    • Children’s play area / childcare services

    Make it easy to compare products

    • Wi-Fi for Smart Phones
    • Competitor catalogues / Other information
    • Product Samples / Demonstrations / Stories & Testimonials (Humanize the experience)

    Make it easy to shop

    • Provide baskets/bags/carts
    • Provide walkers, strollers, wagons, scooters
    • Clear signage, wide aisles
    • Free convenience parking/valet

Add Value – At Purchase

  • Give bonus items
    • Product samples
    • Offer add-on services at a discount
    • Candy / Chocolate
    • % discount when a client spends over $x
    • Free gift with purchase over $x
    • Validate parking / pay back parking
    • Donate a % of their purchase to charity

    Niceties

    • Free gift wrapping
    • Product instructions
    • Forgetful forgiveness (For clients who forget their wallet)

    Loyalty Programs

    • Discount cards (% off next purchase)
    • Loyalty cards (Buy 5 get the 6th free)
    • Point systems (Purchase items on points)

Add Value – After Purchase

  • Niceties
    • Carry out service
    • Free shipping / delivery
    • Have umbrellas available
    • Package items in a reusable bag
    • Offer installation at a discount
    • Say thank you – personal emails

Add Value – Ongoing with Digital Marketing

  • Maintain an online relationship
    • Manage an email list and send out E-Newsletters with information & promotions
    • Have an active social media presence and interact with your clients
    • Run contests
    • Blog

    Show you care

    • Support charities
    • Go green
    • Be socially responsible

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