Getting with the times, the client faced a challenge of staying relevant with younger audiences and ahead of the eroding paid subscribers of the national print edition. We worked together to devise an entirely new, minimalist, premium format with bigger emphasis on original or quality images and video, user-configurable filters for topic curation, and embedded quality sponsored content similar to TV commercials.


News & Media


UX / UI Design


First time user enters a topic of interest to cull the news feed for a customized experience.
An easy to navigate image-driven digest allows quick access to the latest news.
Editorial filters allow for focusing of the news without developing ideological biases.
Universal web app is effortlessly scalable to a growing number of screens.
User testing session.