Y https://y.team Never Stand Still Fri, 26 Aug 2022 19:18:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.9 https://y.team/wp-content/uploads/2021/07/cropped-y-purple-32x32.png Y https://y.team 32 32 Link https://y.team/link/ https://y.team/link/#respond Fri, 26 Aug 2022 11:48:12 +0000 https://y.team/?p=3137 The post Link appeared first on Y.

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Digital Transformations Are Critical to Business Success.

When done correctly, and with careful thought put into the process, digital transformations bring significant changes for both an organization and their customers. However, they’re not always done right. In fact, 70% of digital transformations fail, falling short of their objectives, which often produces profound consequences.

Digital Transformations Are Critical to Business Success.

When done correctly, and with careful thought put into the process, digital transformations bring significant changes for both an organization and their customers. However, they’re not always done right. In fact, 70% of digital transformations fail, falling short of their objectives, which often produces profound consequences.

Execution is Key.

Y can optimize your marketing and communication efforts through data integration and translation.

With our development partner, Link, we can build a customer data platform. It involves integrating data, cleaning and organizing data, identity resolution and data enrichment.

By applying insights to strategy, we can find opportunities in your paid targeting, content marketing, social media, CRM and more.

Link Development

Creating Excellence, Together.

Y crafts a well integrated strategy, clearly defining success for your company and mapping how to get there. Link provides the technical know-how to build the solutions effectively and efficiently – bringing the vision to life.

Link’s expertise in cloud-based, physical, and hybrid services means that they can help you determine the right service for your company’s needs. To speed up the digital transformation process, Link has productized several of their solutions giving clients a starting point for their transformations that can accelerate the timeline for getting the product to market while still allowing for customizations.

Along with their extensive experience creating custom digital solutions, Link’s developers have experience in the content management systems, languages, and platforms needed to create the perfect solutions for every client need. Link has experience working with best-of-breed providers including Microsoft, AWS, OutSystems, Liferay, VMWare, Esri and more.

Sitecore, Contentful, Liferay, and Acquia
Isometric illustration of several business people working around, and on top of, a giant laptop with a clock on its screen, surrounded by various charts.

Committed to long-term growth.

Digital transformations aren’t overnight successes – we know that the best results need to be nurtured over years. Both companies have client relationships that have lasted decades. Our low turnover means low risk to your projects.

Together, Y & Link deliver local insights and (inter)national reach – and have worked with companies in almost every industry. We have helped the following North American companies successfully implement their digital strategy:

Avaya, Pfizer, Chrysler, FCT, and Superior Propane

“Thank you for all the hard work and dedication you showed in the past 12 months. Since the inception of our partnership, you have been working with our resources and technology to continue expanding and speeding the enrichment of our OneCloud CCaaS value proposition.“

AHMED HELMY
GVP-Global General Manager CCaaS, Avaya

“We needed an IT infrastructure that not only integrated our various IT systems, but also easily enabled adoption of new service delivery channels like Internet and mobile banking. LINK Development was selected as a partner in this project due to its experience in integration and middleware implementations in the Middle East. We needed a software development company with solid technical know-how and a track record in creating successful middleware solutions.”

FAIZAL ELEDATH
Former Chief Information Officer, Dubai Bank

Whether it’s the start of a digital transformation or an optimization of existing programs, together, Y and Link can create a strategy that works and brings your vision to life.

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]]> https://y.team/link/feed/ 0 Yext https://y.team/yext/ https://y.team/yext/#respond Mon, 02 May 2022 14:11:51 +0000 https://y.team/?p=2754 The post Yext appeared first on Y.

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Give your customers what they want,
when they want it.

Leapfrog over your competition and provide a superior customer experience using AI-enabled search. The result is increased conversion rates, more time spent on site, and happier customers. Google does this well, so your site should, too.

Give your customers what they want,
when they want it.

Leapfrog over your competition and provide a superior customer experience using AI-enabled search. The result is increased conversion rates, more time spent on site, and happier customers. Google does this well, so your site should, too.

AI Search Boosts KPIs Across the Board

Companies that adopt AI search technology are seeing extraordinary value.

  • 1.4x increase in onsite conversions
  • 50% increase in average order value
  • Higher CSAT scores and reduced time to resolution
  • Leverage AI Natural Language advancements
  • Increase in employee productivity

AI Search Boosts KPIs Across the Board

Companies that adopt AI search technology are seeing extraordinary value.

  • 1.4x increase in onsite conversions
  • 50% increase in average order value
  • Higher CSAT scores and reduced time to resolution
  • Leverage AI Natural Language advancements
  • Increase in employee productivity

Marriott tested Yext across nearly 1,400 hotels. In the first six months, the test found that room revenue attributed to Yext represented 47:1 ROI for US hotels, and a 28:1 ROI globally.

Implementing AI Search is Easy with Yext

Yext is an AI search platform built to optimize your users’ search experience. It is different from other search solutions for three reasons:

1

Understands Natural Language

Because it looks at words in context not as individual search terms, Yext understands what the customer wants, not just the keywords they entered and delivers more direct answers to their queries.

2

Built on the Knowledge Graph

Yext’s brain-like database stores all of the public facts about your brand — and the relationships between them — so that AI-powered services of all kinds can surface answers wherever your customers are searching.

3

Created With the Business User in Mind

Anyone can build on top of it – whether you are a business user or a full stack developer. The Yext platform is intuitive, easily customizable, and organized by product area and settings so your data is always at hand.

Success Stories

Here are a few companies winning with Yext.

WEBSITE CONVERSIONS

First Financial Uses Yext to Give Clients a Great Experience Online

CALL DEFLECTION, WEBSITE CONVERSIONS

Samsung Increases Customer Satisfaction and Streamlines the Resolution Journey with Yext Support Answers.

WEBSITE CONVERSIONS

Romeo’s Pizza Uses Yext to Increase Search Views, Online Orders and Star Ratings.

View case studies
View case studies

Y provides the strategy and expertise to enable Yext.

Businesses in finance, healthcare, energy, CPG, automotive, hospitality and more trust Y to transform their digital presence and deliver seamless user experiences.

Whether it’s the start of a digital transformation or an optimization of existing programs, Y can define the optimal touchpoints to enable Yext through:

  • Business critical personas
  • User stories & value proposition
  • Data mapping & modeling
  • Content, channel and media strategies
  • Technology integration

68% of online users would not return to a site that provided a poor search experience.

Y provides the strategy and expertise to enable Yext.

We specialize in working with innovators and changemakers looking to begin their digital transformation or optimize their existing programs through customer intelligence and user journey mapping; data mapping and modeling; content, channel and media strategies; and digital enablement and integration.

Whether it’s the start of a digital transformation or an optimization of existing programs, Y can define the optimal touchpoints to enable Yext through:

  • Business critical persona
  • User stories & value proposition
  • Data mapping & modeling
  • Content, channel and media strategies
  • Technology integration

68% of online users would not return to a site that provided a poor search experience.

Clients come to us for our specialized digital & technology prowess.
They stay for our thinking & interpretation of data.

In addition to our ability to integrate Yext into your current tech stack, Y provides data interpretation and analysis for ongoing optimization. Contact us to find out how Y can help you.

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]]> https://y.team/yext/feed/ 0 Fusion5 https://y.team/fusion5/ https://y.team/fusion5/#respond Thu, 08 Apr 2021 14:45:25 +0000 https://y.team/?p=1309 The post Fusion5 appeared first on Y.

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Fusion 5 have been working with the partners of Y for 5 years, working in tandem through the transition from challenging the traditional media approach an enhancing our capabilities as a performance consultancy.

A digital-first transformative approach

Working alongside some of the world’s largest companies across integrated touch points, including Google, Facebook, LinkedIn, Twitter, Snapchat, Tiktok, Xandr AppNexus equating to a 70% overall digital business.

Instagram Story for Aston Martin

Services

Strategic Media Planning

Video & Social Media Engagement

In-House Programmatic

Data Visualization and Analytics

Influencer Marketing

We’re stronger together. A growing network across key regions, including North & Latin America, Europe, Asia, Australia and the Middle East – building bespoke tailored teams based upon the requirement.

We work closely in partnership to achieve effective campaigns that maximize creativity, engagement and return on investment.

/team contacts

Tarek Ayntrazi
tarek@y.team

Partner

BDO

Carlo Mariglia
cmariglia@bdo.ca

Partner | Digital Strategy

Lixar

Jonny Stevens
jstevens@lixar.com

Director of Sales

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]]> https://y.team/fusion5/feed/ 0 Labiba AI https://y.team/labiba-ai/ https://y.team/labiba-ai/#respond Fri, 12 Mar 2021 18:10:18 +0000 https://y.team/?p=1306 The post Labiba AI appeared first on Y.

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AI-powered chatbots will give you the leap you want for your marketing activities. From customer reach, to engagement, to personalized messages and promotions; the sky is the limit when it comes to the advantages chat bots bring to your marketing efforts.

Unprecedented Reach

It’s a tough time when it comes to reaching your audience, ads viewability is going down, getting relevant traffic to your website is harder than ever and facebook posts reach usually 1-2% of your audience.
With messaging platforms, your virtual agents reach to 100% of your audience for all messages with relevance, personalization and engagement opportunities up to the individual customer.

Engagement

The name says it all, conversational AI! One-way messaging used to work very well, but the digital channels gradually evolved to change that towards conversations. Starting from user-generated content and moving on to social media, brands understand the value of engaging users in conversations about their products, but it was never really a conversation, until now.
Intelligent chatbots can literally engage your users in conversations about your product or service. Provide information or answer questions all through conversations that engage your users, because this is how you will be memorable, and as the old saying goes “Tell me and I will forget, show me and I may remember, involve me and I will understand”

Personalized Experience

Having an interaction with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact.
Labiba takes an extra mile to meet customer preference by tailoring the conversation based on previous interactions to provide on-point advice and recommendations.

Real Life Use Case

The Lost & Found Officer

Selected Clients

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]]> https://y.team/labiba-ai/feed/ 0 BDO https://y.team/bdo/ https://y.team/bdo/#respond Mon, 14 Dec 2020 19:35:38 +0000 https://y.team/?p=1197 The post BDO appeared first on Y.

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A focus on customer experience can generate a 30% increase in customer satisfaction and a 50% increase in revenue.

Accelerate your digital evolution

Through our strategic alliance with BDO and Lixar (a BDO company), we strive to give you deep enterprise expertise to empower your team and help them be more effective by delivering customer-centric experiences.

Rethink Digital Customer Engagement

  • Technology stack
  • Contactless
  • E-commerce
  • Touchpoint integration

Build Data Value

  • Segmentation–MVPs
  • CRM
  • Cross-sell
  • AI decision making

Delivering Personalization

  • Tailored communications
  • Journey mapping
  • Geo-location
  • Conversion

Effective Internal Process and Delivery

  • IoT
  • Security
  • Machine learning
  • Cloud

Online / Offline Integration

  • Omnichannel
  • Automation
  • Social
  • Campaigns

Rethink Digital Customer Engagement

  • Technology stack
  • Contactless
  • E-commerce
  • Touch-point integration

Build Data Value

  • Segmentation–MVPs
  • CRM
  • Cross-sell
  • AI decision making

Delivering Personalization

  • Tailored communications
  • Journey mapping
  • Geo-location
  • Conversion

Effective Internal Process and Delivery

  • IoT
  • Security
  • Machine learning
  • Cloud

Online / Offline Integration

  • Omnichannel
  • Automation
  • Social
  • Campaigns

With the COVID-19 pandemic, digital engagement strategies have accelerated, on average, by 5.3 years. Together, we help businesses in every sector speed up their own transformation in order to challenge and move ahead and grow.

Our collective expertise helps you through every step of your journey.

  • Discovery / auditing
  • Strategy
  • Infrastructure
  • Data
  • Technology stack
  • E-commerce
  • Customer touchpoint integration
  • CRM
  • AI / machine learning
  • Customer journey mapping
  • IoT
  • Cloud
  • Security
  • Omnichannel marketing automation
  • Social
  • UX and design services

We work together to help your company achieve its goals

/team contacts

Tarek Ayntrazi
tarek@y.team

Partner

BDO

Carlo Mariglia
cmariglia@bdo.ca

Partner | Digital Strategy

Lixar

Jonny Stevens
jstevens@lixar.com

Director of Sales

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]]> https://y.team/bdo/feed/ 0 Digital Transformation https://y.team/digital-transformation/ https://y.team/digital-transformation/#respond Mon, 30 Sep 2019 18:24:33 +0000 https://y.team/?p=633 The post Digital Transformation appeared first on Y.

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We solve the issues that keep you up at night

Our team of industry experts will help you articulate a clear vision and direction, and then work with you to prioritize and execute your strategy.

Back to Services

We add value to your strategic thinking

We target enhancing your customer’s experience and driving value. Through value stream mapping and service design exercises. We work with you to develop real world opportunities and add value to your business.  We will support you build your roadmap and identify the right marketing technology solution that fits your organization’s needs.

Execute in weeks and months, not years.

Our Agile execution ‘way of working’ will guide you through your organization’s cultural and digital transformation journey.

  • We provide you with feasible solutions and an expert team to get you there.
  • We deliver using an iterative and incremental approach to get faster feedback and turnarounds.

  • We deliver the most valuable items and help you with backlog prioritization by providing expert knowledge in the industry.
  • We present innovative direction to enhance your customer experience, driving awareness, engagement, sales and retention – maximizing your return on investment.

Value from Innovation

We know that transformation is difficult within organizations. Many factors both internal and external can affect the speed and depth of any project. Our team of business consultants work shoulder to shoulder with you to ideate and experiment on practical solutions to deliver fast outcomes and support a culture of ongoing transformation to keep you competitive in the digital world.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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]]> https://y.team/digital-transformation/feed/ 0 Commerce https://y.team/commerce/ https://y.team/commerce/#respond Thu, 18 Jun 2020 11:46:11 +0000 https://y.team/?p=1035 The post Commerce appeared first on Y.

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Start selling in as little as 4-weeks with our quickstart commerce immersion Bootcamp.

Selling online goes beyond the transaction. Through a packaged set of activities, our commerce expert team works with you to move into selling directly to your customer.

Operation

  • Operational Readiness
  • Internal Team Training and Coaching
  • Customer Support
  • Orders and Returns Monitoring and Support

Technology

  • Solution install and maintenance
  • Data load support
  • Branded shop configuration
  • Master Data Management
  • Knowledge transfer when your internal capabilities are ready

Marketing

  • Advertising and Social Media strategy
  • Campaign management and execution
  • Content and product management
  • Asset creation (photography and video, language variants)

Technologies supported:

Grow your enterprise commerce seamlessly to develop a 360° view of your customer.

Communicating with relevant and timely messaging tailored along each stage of the customer journey is the holy grail.

Technology

CMS

COMMERCE

ERP

ARTIFICIAL INTELLIGENCE

MACHINE LEARNING

Communications

MARKETING

SOCIAL

CUSTOMER SERVICE

SALES

LOYALTY

Back to Services

Achieve a profitable customer journey

In a world where customers are quickly pivoting to their phones and tablets for much of their shopping needs, we help to achieve positive engagement to promote shopability and usability for all your products in line with your brand.

COMMERCE ADVISORY

We work with you to determine your brand’s technology roadmap and the associated impact on both your systems and people. We then help you navigate through the necessary steps to achieve success including:
  • Commerce Platform Evaluation
  • Persona definition
  • Value proposition canvas
  • Buyer’s Journey Map
  • Customer Experience Definition
  • Solution/ product mapping

SEAMLESS INTEGRATIONS

Technology working in harmony is essential to deliver an experience that compels a customer to come back time and time again. Our seasoned engineers tackle your unique technology environment to deliver experiences that are quick and easy for your customer – and profitable for your business. Core solutions and integrations include:
  • B2C and B2B implementations
  • Integrations for major platforms including Salesforce Commerce Cloud, Magento, and Hybris
  • Implementations of PIM and MDM solutions
  • Platform integration with ERP, OMS and CRM systems
  • Payment gateways and fraud detection
  • Tax systems

EXPERT SHOP MANAGEMENT

Whether you’re already an experienced online retailer or just starting your digital commerce presence, we’ll help you fast track your online footprint and engage with customers to convert eyeballs to purchase and advocacy.
  • Analyze and execute on digital initiatives and campaigns
  • Reports on user experience behavior, sales, and revenue figures
  • Benchmark against industry-leading best practices.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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]]> https://y.team/commerce/feed/ 0 Digital Experience Platforms https://y.team/digital-experience-platforms/ https://y.team/digital-experience-platforms/#respond Thu, 05 Sep 2019 14:15:47 +0000 https://y.team/?p=415 The post Digital Experience Platforms appeared first on Y.

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Y has the knowledge and expertise to implement the right user experience platform for you. We optimize platforms to ensure they are effective in creating rich and personalized customer experiences while capturing valuable and usable data.

Back to Services

Create rich and personalized experiences for your customers with the right digital experience platform (DXP). Make first-time visitors feel welcome to your website. Recognize returning customers and make suggestions based on past behaviors. Present relevant, personalized content to inbound traffic. Offer login via social to get rich data and insights.  Experience platforms mark the evolution from marketing communications to digital conversations.

Y brings a wealth of knowledge on both sides of the table, working with clients and vendors to provide solutions that create meaningful connections with your audience. Unsure of the experience platform to implement? We’ll help you every step of the way:

  • Analyzing your business goals to help you choose a DXP that fits
  • Designing on customized solutions that make sense for your business
  • Identifying data you’ll need to collect to help you move towards machine learning

  • Helping you to define and measure success
  • Supporting you through the project’s development step by step
  • Training for your staff
  • Ongoing support after the fact, including managed services

Our collective team has extensive knowledge of two of the leading digital experience platforms available:

Sitecore

In collaboration with Y Collective Partner, Altola, Y’s team includes 9 former Sitecorians, including 3 lifetime honorary Sitecore MVPs, a Sitecore Fellow, a global team of technologists and Sitecore Business Optimization Strategies (SBOS) experts. Collectively, our team has delivered over 150 Sitecore solutions worldwide. As a global leader in delivering customer experience management, Sitecore plays a vital role in delivering memorable and connected customer experiences. Sitecore combines analytics, customer data, and automation capabilities to deliver real-time, personalized content to customers across any channel. Nurture the customer experience throughout the user’s lifecycle on one platform.

Connect the dots between content and consumer behavior and deepen your relationship with your audience. Sitecore will not only help you manage your data, but make sense of it as well! Understanding how your customers engage with your content, their motivations, and what their journey looks like will inform the type and timing of the message that’s delivered to them.

Sitecore lets your team manage personalized content delivery across all channels on one platform. Headless architecture keeps costs down and controls for privacy from a single location while collecting data from any source.

Put Sitecore’s machine learning to work! Smart insights are extracted from your data to uncover opportunities and streamline redundant tasks.

Achieve a headless and ultra fast Sitecore implementation with Uniform

Leverage Sitecore’s strong content management and agile personalization capabilities with a headless CMS that will give you blazing fast sites. Don’t think performance matters? Click here for a breakdown of how much lagging load times can cost your business.

Jahia

Jahia offers easy integration; it’s an open-source, Java DXP standards-based platform with a plug-and-play architecture. It integrates well with legacy systems and third-party tools.

Your marketing team can deliver great digital customer experiences autonomously through the content manager. Manage digital campaigns, deliver on-brand customer experiences adapted to each channel, and react quickly to market changes.

Deliver rich customer experiences which will connect audiences with your brand for life. Our core focus is to delight through connected customer experiences. Y’s team of digital strategists, user experience architects, content creators, and platform experts will help you deliver a truly connected experience for your customers.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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]]> https://y.team/digital-experience-platforms/feed/ 0 Customer Relationship Management (CRM) https://y.team/crm/ https://y.team/crm/#respond Wed, 11 Sep 2019 13:11:11 +0000 https://y.team/?p=497 The post Customer Relationship Management (CRM) appeared first on Y.

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Supporting you to seamlessly take your CRM to the next level – working with your current infrastructure to elevate, optimize and transform. From segmentation strategy through to customer journey mapping and implementation, we’ll help to strategically support the increase of your response and transactional value – through new and existing customer engagements.

Back to Services

CRM is constantly changing. Evolving.

Today, successful communications are built around the way that customers use and interact with your brand at every step of the customer journey.

It’s about delivering what your customers want, when and where they want it, fast..

It’s about using data to make their experience as seamlessly as it can be.

With the acquisition, analysis and activation of data central to marketing effectiveness, the discipline and practices of CRM have never been more relevant. Afterall, it’s the quality of your data that counts to add relevance to your targeting, maximise return and ultimately increase your business value.

Our Solutions

We understand industries, not just solutions. Y can implement a CRM solution that’s a perfect combination of sales and support for retail, manufacturing, industrial, financial services, healthcare, government, marketing, and many more. If you are a non-profit, we have an out-of-the-box design to help manage volunteers, donors, donation lifecycles to maximize your time.
We have wide ranging expertise with Salesforce, Microsoft Dynamics, and Hubspot.

Microsoft Dynamics

Salesforce

Hubspot

Microsoft Dynamics

Microsoft has created a solution to engage your customers and build relationships. Dynamics fundamentally reimagine how your organization engages with customers. Create personalized experiences using data and intelligence to deepen every interaction.

Y will recommend the best modular business applications based on your organization’s size, type, and goals. MS Dynamics 365 touts customizable levels of hosting, from 100% cloud-based, to 100% on-site servers and databases, and any combination of the two. Unify your business – from data to processes to people – with adaptable applications to meet your business needs.

Salesforce

Y can scale, tailor, and integrate Salesforce for any size of business in any industry. Get a shared view of every customer on one integrated CRM platform. Deliver personalized experiences and build lasting relationships. Boost productivity for staff across all departments using automation, insights, and enablement. Data is kept secure on a robust, trusted platform.

HubSpot

HubSpot CRM automatically tracks customer interactions across social media, email, or on a call. The Hubspot growth platform includes:

    • HubSpot CRM: 100% free, giving you everything needed to track, organize and nurture relationships with current and prospective customers.
    • Marketing Hub: grow web traffic and convert more visitors with landing pages, automate and customize experiences, all with valuable analytics.
    • Sales Hub: At-a-glance insights combined with deeper insights into prospects, and time-saving task automation.
    • Service Hub: Connect with and wow your customers with one-to-one communications, exceed their expectations and keep them happy.

No matter which platform your organization has decided to purchase, Y has the expertise to make the transition as simple as possible.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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]]> https://y.team/crm/feed/ 0 Search Engine Optimization (SEO) & Content Services https://y.team/content-search-engine-optimization/ https://y.team/content-search-engine-optimization/#respond Thu, 08 Aug 2019 14:33:44 +0000 https://y.team/?p=364 The post Search Engine Optimization (SEO) & Content Services appeared first on Y.

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Driven by research and user behavior, we’ll increase traffic to your website and gain qualified leads. Our nimble SEO services and content strategies partnered with our focus on analytics data ensures targeted engagement with customers.

Back to Services

SEO isn’t just about keywords. It’s about reaching your ideal clients at the ideal time. Our team will get to know your business, understand your customers, and recommend the best way to connect with them at the moment they need you most. We stay on top of Google updates, devise forward-thinking SEO and content strategies, build website architecture for the long-haul, and create compelling content that will keep your search rankings high. 

We have developed tools and processes to convert visitors to your most important goals. How do we get there? We’ll prepare a scope for a website audit and propose strategies for increasing your search engine rankings, methods to convert visitors to your site, and improve user experiences. Tactics such as metadata optimization, backlink analysis, optimizing image alt attributes, and keyword research will help you reach your long-term SEO goals.

Together, we’ll dig deep into your content. Our team will strategize how to connect you with your best customers. We’ll conduct a content audit to determine who you’re reaching, who you aren’t, and suggest who’s worth connecting with. Whether it’s developing a brand voice, blog writing or optimizing current web content for better SEO, our experienced copywriters will set your message apart.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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