Fusion5

Fusion 5 have been working with the partners of Y for 5 years, working in tandem through the transition from challenging the traditional media approach an enhancing our capabilities as a performance consultancy.

A digital-first transformative approach

Working alongside some of the world’s largest companies across integrated touch points, including Google, Facebook, LinkedIn, Twitter, Snapchat, Tiktok, Xandr AppNexus equating to a 70% overall digital business.

Services

Strategic Media Planning

Video & Social Media Engagement

In-House Programmatic

Data Visualization and Analytics

Influencer Marketing

We’re stronger together. A growing network across key regions, including North & Latin America, Europe, Asia, Australia and the Middle East – building bespoke tailored teams based upon the requirement.

We work closely in partnership to achieve effective campaigns that maximize creativity, engagement and return on investment.

/team contacts

Tarek Ayntrazi
tarek@y.team

Partner

BDO

Carlo Mariglia
cmariglia@bdo.ca

Partner | Digital Strategy

Lixar

Jonny Stevens
jstevens@lixar.com

Director of Sales

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Labiba AI

AI-powered chatbots will give you the leap you want for your marketing activities. From customer reach, to engagement, to personalized messages and promotions; the sky is the limit when it comes to the advantages chat bots bring to your marketing efforts.

Unprecedented Reach

It’s a tough time when it comes to reaching your audience, ads viewability is going down, getting relevant traffic to your website is harder than ever and facebook posts reach usually 1-2% of your audience.
With messaging platforms, your virtual agents reach to 100% of your audience for all messages with relevance, personalization and engagement opportunities up to the individual customer.

Engagement

The name says it all, conversational AI! One-way messaging used to work very well, but the digital channels gradually evolved to change that towards conversations. Starting from user-generated content and moving on to social media, brands understand the value of engaging users in conversations about their products, but it was never really a conversation, until now.
Intelligent chatbots can literally engage your users in conversations about your product or service. Provide information or answer questions all through conversations that engage your users, because this is how you will be memorable, and as the old saying goes “Tell me and I will forget, show me and I may remember, involve me and I will understand”

Personalized Experience

Having an interaction with someone who knows you by name can completely alter the nature of a conversation. Chatbots integrate with social media, gathering data about every single person with whom they interact.
Labiba takes an extra mile to meet customer preference by tailoring the conversation based on previous interactions to provide on-point advice and recommendations.

Real Life Use Case

The Lost & Found Officer

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BDO

A focus on customer experience can generate a 30% increase in customer satisfaction and a 50% increase in revenue.

Accelerate your digital evolution

Through our strategic alliance with BDO and Lixar (a BDO company), we strive to give you deep enterprise expertise to empower your team and help them be more effective by delivering customer-centric experiences.

Rethink Digital Customer Engagement

  • Technology stack
  • Contactless
  • E-commerce
  • Touchpoint integration

Build Data Value

  • Segmentation–MVPs
  • CRM
  • Cross-sell
  • AI decision making

Delivering Personalization

  • Tailored communications
  • Journey mapping
  • Geo-location
  • Conversion

Effective Internal Process and Delivery

  • IoT
  • Security
  • Machine learning
  • Cloud

Online / Offline Integration

  • Omnichannel
  • Automation
  • Social
  • Campaigns

Rethink Digital Customer Engagement

  • Technology stack
  • Contactless
  • E-commerce
  • Touch-point integration

Build Data Value

  • Segmentation–MVPs
  • CRM
  • Cross-sell
  • AI decision making

Delivering Personalization

  • Tailored communications
  • Journey mapping
  • Geo-location
  • Conversion

Effective Internal Process and Delivery

  • IoT
  • Security
  • Machine learning
  • Cloud

Online / Offline Integration

  • Omnichannel
  • Automation
  • Social
  • Campaigns

With the COVID-19 pandemic, digital engagement strategies have accelerated, on average, by 5.3 years. Together, we help businesses in every sector speed up their own transformation in order to challenge and move ahead and grow.

Our collective expertise helps you through every step of your journey.

  • Discovery / auditing
  • Strategy
  • Infrastructure
  • Data
  • Technology stack
  • E-commerce
  • Customer touchpoint integration
  • CRM
  • AI / machine learning
  • Customer journey mapping
  • IoT
  • Cloud
  • Security
  • Omnichannel marketing automation
  • Social
  • UX and design services

We work together to help your company achieve its goals

/team contacts

Tarek Ayntrazi
tarek@y.team

Partner

BDO

Carlo Mariglia
cmariglia@bdo.ca

Partner | Digital Strategy

Lixar

Jonny Stevens
jstevens@lixar.com

Director of Sales

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Digital Transformation

We solve the issues that keep you up at night

Our team of industry experts will help you articulate a clear vision and direction, and then work with you to prioritize and execute your strategy.

We add value to your strategic thinking

We target enhancing your customer’s experience and driving value. Through value stream mapping and service design exercises. We work with you to develop real world opportunities and add value to your business.  We will support you build your roadmap and identify the right marketing technology solution that fits your organization’s needs.

Execute in weeks and months, not years.

Our Agile execution ‘way of working’ will guide you through your organization’s cultural and digital transformation journey.

  • We provide you with feasible solutions and an expert team to get you there.
  • We deliver using an iterative and incremental approach to get faster feedback and turnarounds.

  • We deliver the most valuable items and help you with backlog prioritization by providing expert knowledge in the industry.
  • We present innovative direction to enhance your customer experience, driving awareness, engagement, sales and retention – maximizing your return on investment.

Value from Innovation

We know that transformation is difficult within organizations. Many factors both internal and external can affect the speed and depth of any project. Our team of business consultants work shoulder to shoulder with you to ideate and experiment on practical solutions to deliver fast outcomes and support a culture of ongoing transformation to keep you competitive in the digital world.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Commerce

Start selling in as little as 4-weeks with our quickstart commerce immersion Bootcamp.

Selling online goes beyond the transaction. Through a packaged set of activities, our commerce expert team works with you to move into selling directly to your customer.

Operation

  • Operational Readiness
  • Internal Team Training and Coaching
  • Customer Support
  • Orders and Returns Monitoring and Support

Technology

  • Solution install and maintenance
  • Data load support
  • Branded shop configuration
  • Master Data Management
  • Knowledge transfer when your internal capabilities are ready

Marketing

  • Advertising and Social Media strategy
  • Campaign management and execution
  • Content and product management
  • Asset creation (photography and video, language variants)

Technologies supported:

Grow your enterprise commerce seamlessly to develop a 360° view of your customer.

Communicating with relevant and timely messaging tailored along each stage of the customer journey is the holy grail.

Technology

CMS

COMMERCE

ERP

ARTIFICIAL INTELLIGENCE

MACHINE LEARNING

Communications

MARKETING

SOCIAL

CUSTOMER SERVICE

SALES

LOYALTY

Achieve a profitable customer journey

In a world where customers are quickly pivoting to their phones and tablets for much of their shopping needs, we help to achieve positive engagement to promote shopability and usability for all your products in line with your brand.

COMMERCE ADVISORY

We work with you to determine your brand’s technology roadmap and the associated impact on both your systems and people. We then help you navigate through the necessary steps to achieve success including:
  • Commerce Platform Evaluation
  • Persona definition
  • Value proposition canvas
  • Buyer’s Journey Map
  • Customer Experience Definition
  • Solution/ product mapping

SEAMLESS INTEGRATIONS

Technology working in harmony is essential to deliver an experience that compels a customer to come back time and time again. Our seasoned engineers tackle your unique technology environment to deliver experiences that are quick and easy for your customer – and profitable for your business. Core solutions and integrations include:
  • B2C and B2B implementations
  • Integrations for major platforms including Salesforce Commerce Cloud, Magento, and Hybris
  • Implementations of PIM and MDM solutions
  • Platform integration with ERP, OMS and CRM systems
  • Payment gateways and fraud detection
  • Tax systems

EXPERT SHOP MANAGEMENT

Whether you’re already an experienced online retailer or just starting your digital commerce presence, we’ll help you fast track your online footprint and engage with customers to convert eyeballs to purchase and advocacy.
  • Analyze and execute on digital initiatives and campaigns
  • Reports on user experience behavior, sales, and revenue figures
  • Benchmark against industry-leading best practices.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Digital Experience Platforms

Y has the knowledge and expertise to implement the right user experience platform for you. We optimize platforms to ensure they are effective in creating rich and personalized customer experiences while capturing valuable and usable data.

Create rich and personalized experiences for your customers with the right digital experience platform (DXP). Make first-time visitors feel welcome to your website. Recognize returning customers and make suggestions based on past behaviors. Present relevant, personalized content to inbound traffic. Offer login via social to get rich data and insights.  Experience platforms mark the evolution from marketing communications to digital conversations.

Y brings a wealth of knowledge on both sides of the table, working with clients and vendors to provide solutions that create meaningful connections with your audience. Unsure of the experience platform to implement? We’ll help you every step of the way:

  • Analyzing your business goals to help you choose a DXP that fits
  • Designing on customized solutions that make sense for your business
  • Identifying data you’ll need to collect to help you move towards machine learning

  • Helping you to define and measure success
  • Supporting you through the project’s development step by step
  • Training for your staff
  • Ongoing support after the fact, including managed services

Our collective team has extensive knowledge of two of the leading digital experience platforms available:

Sitecore

In collaboration with Y Collective Partner, Altola, Y’s team includes 9 former Sitecorians, including 3 lifetime honorary Sitecore MVPs, a Sitecore Fellow, a global team of technologists and Sitecore Business Optimization Strategies (SBOS) experts. Collectively, our team has delivered over 150 Sitecore solutions worldwide. As a global leader in delivering customer experience management, Sitecore plays a vital role in delivering memorable and connected customer experiences. Sitecore combines analytics, customer data, and automation capabilities to deliver real-time, personalized content to customers across any channel. Nurture the customer experience throughout the user’s lifecycle on one platform.

Connect the dots between content and consumer behavior and deepen your relationship with your audience. Sitecore will not only help you manage your data, but make sense of it as well! Understanding how your customers engage with your content, their motivations, and what their journey looks like will inform the type and timing of the message that’s delivered to them.

Sitecore lets your team manage personalized content delivery across all channels on one platform. Headless architecture keeps costs down and controls for privacy from a single location while collecting data from any source.

Put Sitecore’s machine learning to work! Smart insights are extracted from your data to uncover opportunities and streamline redundant tasks.

Achieve a headless and ultra fast Sitecore implementation with Uniform


Leverage Sitecore’s strong content management and agile personalization capabilities with a headless CMS that will give you blazing fast sites. Don’t think performance matters? Click here for a breakdown of how much lagging load times can cost your business.

Jahia

Jahia offers easy integration; it’s an open-source, Java DXP standards-based platform with a plug-and-play architecture. It integrates well with legacy systems and third-party tools.

Your marketing team can deliver great digital customer experiences autonomously through the content manager. Manage digital campaigns, deliver on-brand customer experiences adapted to each channel, and react quickly to market changes.

Deliver rich customer experiences which will connect audiences with your brand for life. Our core focus is to delight through connected customer experiences. Y’s team of digital strategists, user experience architects, content creators, and platform experts will help you deliver a truly connected experience for your customers.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Customer Relationship Management (CRM)

Supporting you to seamlessly take your CRM to the next level – working with your current infrastructure to elevate, optimize and transform. From segmentation strategy through to customer journey mapping and implementation, we’ll help to strategically support the increase of your response and transactional value – through new and existing customer engagements.

CRM is constantly changing. Evolving.

Today, successful communications are built around the way that customers use and interact with your brand at every step of the customer journey.

It’s about delivering what your customers want, when and where they want it, fast..

It’s about using data to make their experience as seamlessly as it can be.

With the acquisition, analysis and activation of data central to marketing effectiveness, the discipline and practices of CRM have never been more relevant. Afterall, it’s the quality of your data that counts to add relevance to your targeting, maximise return and ultimately increase your business value.

Our Solutions

We understand industries, not just solutions. Y can implement a CRM solution that’s a perfect combination of sales and support for retail, manufacturing, industrial, financial services, healthcare, government, marketing, and many more. If you are a non-profit, we have an out-of-the-box design to help manage volunteers, donors, donation lifecycles to maximize your time.
We have wide ranging expertise with Salesforce, Microsoft Dynamics, and Hubspot.

Microsoft Dynamics

Microsoft has created a solution to engage your customers and build relationships. Dynamics fundamentally reimagine how your organization engages with customers. Create personalized experiences using data and intelligence to deepen every interaction.

Y will recommend the best modular business applications based on your organization’s size, type, and goals. MS Dynamics 365 touts customizable levels of hosting, from 100% cloud-based, to 100% on-site servers and databases, and any combination of the two. Unify your business – from data to processes to people – with adaptable applications to meet your business needs.

Salesforce

Y can scale, tailor, and integrate Salesforce for any size of business in any industry. Get a shared view of every customer on one integrated CRM platform. Deliver personalized experiences and build lasting relationships. Boost productivity for staff across all departments using automation, insights, and enablement. Data is kept secure on a robust, trusted platform.

HubSpot

HubSpot CRM automatically tracks customer interactions across social media, email, or on a call. The Hubspot growth platform includes:

    • HubSpot CRM: 100% free, giving you everything needed to track, organize and nurture relationships with current and prospective customers.
    • Marketing Hub: grow web traffic and convert more visitors with landing pages, automate and customize experiences, all with valuable analytics.
    • Sales Hub: At-a-glance insights combined with deeper insights into prospects, and time-saving task automation.
    • Service Hub: Connect with and wow your customers with one-to-one communications, exceed their expectations and keep them happy.

No matter which platform your organization has decided to purchase, Y has the expertise to make the transition as simple as possible.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Search Engine Optimization (SEO) & Content Services

Driven by research and user behavior, we’ll increase traffic to your website and gain qualified leads. Our nimble SEO services and content strategies partnered with our focus on analytics data ensures targeted engagement with customers.

SEO isn’t just about keywords. It’s about reaching your ideal clients at the ideal time. Our team will get to know your business, understand your customers, and recommend the best way to connect with them at the moment they need you most. We stay on top of Google updates, devise forward-thinking SEO and content strategies, build website architecture for the long-haul, and create compelling content that will keep your search rankings high. 

We have developed tools and processes to convert visitors to your most important goals. How do we get there? We’ll prepare a scope for a website audit and propose strategies for increasing your search engine rankings, methods to convert visitors to your site, and improve user experiences. Tactics such as metadata optimization, backlink analysis, optimizing image alt attributes, and keyword research will help you reach your long-term SEO goals.

Together, we’ll dig deep into your content. Our team will strategize how to connect you with your best customers. We’ll conduct a content audit to determine who you’re reaching, who you aren’t, and suggest who’s worth connecting with. Whether it’s developing a brand voice, blog writing or optimizing current web content for better SEO, our experienced copywriters will set your message apart.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Data Science & Analytics

Data is integral to digital success. Y uses reporting and analysis to understand users and develop plans to influence behavior. Integrate and share data across systems and platforms to deliver unique digital experiences. Maximize the return on your SEO, PPC and SEM campaigns.

With the wealth of data and analytics available, it’s easy to get lost in the details. We help you gain clarity on the important questions to ask. These questions drive the science, and it’s this valuable data that will be collected, analyzed and reported on.

Y uses big data to analyze, integrate, and optimize CRM systems, customize the user experience, and forecast future trends. It’s not enough to report on websites, CRM, and back end systems separately – it’s integrating this data together that will take your CX to the next level. We use data science to extract meaningful information from the entirety of our clients’ digital activity. From these data points, we can forecast, set measurable goals, measure efficiencies, identify worthwhile targets, and allocate budgets.

Y’s data experts extract meaningful, usable insights from these analytics to direct your brand towards a more valuable customer set, conduct A/B testing, strategize customer retention plans, flesh out customer personas and profiling, achieve profitable lead targeting, and decide where and when your best customers are online. The best part? We explain all of this with clear, simple language, showing exactly how we’re meeting your most important goals.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Media and Advertising

Cut through the clutter of digital marketing. Work with our team of professionals to create a digital strategy that puts your goals first and reaches qualified, targeted leads.

It may feel like there are endless options for digital media advertising. Our team will work with you to build buyer personas, identify goals, and audit and plan your owned and earned media campaigns. We help you drive sales by reaching qualified customers and increasing brand awareness.

Look ahead to where you want your business to be in one, two, or five years. A long-term digital strategy will help get you there. We’ll educate you along the way, tracking goals and providing comprehensive reporting. Our digital media experts will ensure you’re connecting with customers at the right place and at the right time.

Our Adwords campaigns are fully optimized to make sure your ads are seen and clicked by potential customers. Y’s Google Adwords team strives to improve ROI and bring down pay-per-click costs.

Reach your advertising goals on social media through goal-oriented campaigns that reach targeted audiences. Wondering if your message is suited to Facebook, Instagram, LinkedIn, Twitter, Pinterest or YouTube? We have a wide range of tools to determine which social platforms your brand should target for maximum engagement and peak return on investment. Get in touch, let’s discuss your goals.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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