‘Super Follows’ is a new feature by Twitter that will allow content creators to earn monthly revenue by charging their followers for access to additional content, such as bonus tweets. They can also create an extra level of conversation to interact with their most engaged followers.

Back to Thinking

This feature is for anyone who can drive the public conversation – activists, journalists, musicians, content creators, gamers, beauty experts, comics, sports enthusiasts – basically anyone with their unique perspectives and personalities. Their everyday tweets, messages, photos, and videos will resonate with their audience and open conversations on Twitter.

How does it work?

Content Creators can:

  • Choose to show separate content to their paid and unpaid followers.
  • Mark some of their tweets as ‘subscribers-only’ and monetize that content.
  • Set the value of the content at one of three price points: $2.99, $4.99, or $9.99 per month.
  • Continue to reach their unpaid follower base through regular tweets.

Twitter will take only a 3% cut of earnings for up to the first $50,000 generated through Super Follows, after which, Twitter will begin taking a 20% cut.

Super Followers can:

  • Follow their preferred Twitter accounts for a monthly subscription fee.
  • Get exclusive access to content.
  • Join conversations that only other subscribers can see and reply to.

BONUS: Superfollowers will receive badges that are highlighted when they reply to a creator’s Tweet. This will distinguish them from unpaid followers.

Twitter-mockup-SuperFollows-feature

When does it start?

The testing has begun!

Currently, iOS Twitter users from the U.S. and Canada can subscribe to certain accounts. Users based out of the U.S. can apply to be on the waitlist to set up their Super Follows subscription by following the steps below:

STEP 1: Open the sidebar on the Home timeline

STEP 2: Tap on Monetization

STEP 3: Select Super Follows

To be eligible for the waitlist, you should:

  • Have 10K or more followers.
  • Be at least 18 years old.
  • Have tweeted 25 times within the last 30 days.
  • Live in the U.S.

Follow Twitter’s Super Follows Policy.

Related