With the eyes of the world on the first Formula 1 Grand Prix in Saudi Arabia, it was about raising the bar and setting a new benchmark in digital experience from the get go.
Sector
Sports
Service
Digital Transformation
Media and Advertising
/solution
Building a best in class digital experience to monetize and engage motorsports fans across the Kingdom and the world.
Harnessing data to deliver the ultimate fan experience translating back to direct revenue generation.
/outcome
25% increase
in engagement across key digital channels.
18% increase
in traffic conversion.