Samsung Gulf have a wealth of data from product registrations. However, with a product-launch focused program in place only, they were failing to engage with their CRM audience in a meaningful way.

Sector

Technology

Service

Customer Relationship Management (CRM)

Y Collective

Flourish

Website

samsung.com

/outcome

Transformative
consumer journey

Transform the CRM strategy from being product launch led to consumer lifecycle focused by introducing triggered programmes designed to cut-through to consumers at each part of their purchase decision journey.

/outcome

65%

increase in engagement within database

5%

increase in retention among Galaxy smartphone owners

60%

of all IM purchases influenced by CRM communications

/content

Engaging content & creative developed for each programme to cut-through to consumers and battle launch KV fatigue.

/customer journey

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