Samsung Gulf have a wealth of data from product registrations. However, with a product-launch focused program in place only, they were failing to engage with their CRM audience in a meaningful way.
/outcome
Transformative
consumer journey
Transform the CRM strategy from being product launch led to consumer lifecycle focused by introducing triggered programmes designed to cut-through to consumers at each part of their purchase decision journey.
/outcome
65%
increase in engagement within database
5%
increase in retention among Galaxy smartphone owners
60%
of all IM purchases influenced by CRM communications
/content
Engaging content & creative developed for each programme to cut-through to consumers and battle launch KV fatigue.
/customer journey
