Aston Martin required to build awareness, engagement and sales for their new model launches within the Middle-East and beyond. The global brand image and video assets were development to build impact and enticement – made relevant to the regions multi-diversity.




Media and Advertising

Y Collaborators:

Fusion 5


Utilizing a two-phase approach devising an initial teaser campaign, then various model reveals across both English and Arabic. Multiple formats were run across web and social, built around the story-telling nature of Arabic to entice our audience to learn more.


65% increase

in qualified customer inquiries leading to a higher than average conversion through to sale.