Aston Martin required to build awareness, engagement and sales for their new model launches within the Middle-East and beyond. The global brand image and video assets were development to build impact and enticement – made relevant to the regions multi-diversity.
Sector
Automotive
Service
Media and Advertising
Y Collaborators:
Fusion 5
/solution
Utilizing a two-phase approach devising an initial teaser campaign, then various model reveals across both English and Arabic. Multiple formats were run across web and social, built around the story-telling nature of Arabic to entice our audience to learn more.
/outcome
65% increase
in qualified customer inquiries leading to a higher than average conversion through to sale.
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