Digital Transformation

We solve the issues that keep you up at night

Our team of industry experts will help you articulate a clear vision and direction, and then work with you to prioritize and execute your strategy.

We add value to your strategic thinking

We target enhancing your customer’s experience and driving value. Through value stream mapping and service design exercises. We work with you to develop real world opportunities and add value to your business.  We will support you build your roadmap and identify the right marketing technology solution that fits your organization’s needs.

Execute in weeks and months, not years.

Our Agile execution ‘way of working’ will guide you through your organization’s cultural and digital transformation journey.

  • We provide you with feasible solutions and an expert team to get you there.
  • We deliver using an iterative and incremental approach to get faster feedback and turnarounds.

  • We deliver the most valuable items and help you with backlog prioritization by providing expert knowledge in the industry.
  • We present innovative direction to enhance your customer experience, driving awareness, engagement, sales and retention – maximizing your return on investment.

Value from Innovation

We know that transformation is difficult within organizations. Many factors both internal and external can affect the speed and depth of any project. Our team of business consultants work shoulder to shoulder with you to ideate and experiment on practical solutions to deliver fast outcomes and support a culture of ongoing transformation to keep you competitive in the digital world.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Digital Experience Platforms

Y has the knowledge and expertise to implement the right user experience platform for you. We optimize platforms to ensure they are effective in creating rich and personalized customer experiences while capturing valuable and usable data.

Create rich and personalized experiences for your customers with the right digital experience platform (DXP). Make first-time visitors feel welcome to your website. Recognize returning customers and make suggestions based on past behaviors. Present relevant, personalized content to inbound traffic. Offer login via social to get rich data and insights.  Experience platforms mark the evolution from marketing communications to digital conversations.

Y brings a wealth of knowledge on both sides of the table, working with clients and vendors to provide solutions that create meaningful connections with your audience. Unsure of the experience platform to implement? We’ll help you every step of the way:

  • Analyzing your business goals to help you choose a DXP that fits
  • Designing on customized solutions that make sense for your business
  • Identifying data you’ll need to collect to help you move towards machine learning

  • Helping you to define and measure success
  • Supporting you through the project’s development step by step
  • Training for your staff
  • Ongoing support after the fact, including managed services

Our collective team has extensive knowledge of two of the leading digital experience platforms available:

Sitecore

In collaboration with Y Collective Partner, Altola, Y’s team includes 9 former Sitecorians, including 3 lifetime honorary Sitecore MVPs, a Sitecore Fellow, a global team of technologists and Sitecore Business Optimization Strategies (SBOS) experts. Collectively, our team has delivered over 150 Sitecore solutions worldwide. As a global leader in delivering customer experience management, Sitecore plays a vital role in delivering memorable and connected customer experiences. Sitecore combines analytics, customer data, and automation capabilities to deliver real-time, personalized content to customers across any channel. Nurture the customer experience throughout the user’s lifecycle on one platform.

Connect the dots between content and consumer behavior and deepen your relationship with your audience. Sitecore will not only help you manage your data, but make sense of it as well! Understanding how your customers engage with your content, their motivations, and what their journey looks like will inform the type and timing of the message that’s delivered to them.

Sitecore lets your team manage personalized content delivery across all channels on one platform. Headless architecture keeps costs down and controls for privacy from a single location while collecting data from any source.

Put Sitecore’s machine learning to work! Smart insights are extracted from your data to uncover opportunities and streamline redundant tasks.

Achieve a headless and ultra fast Sitecore implementation with Uniform


Leverage Sitecore’s strong content management and agile personalization capabilities with a headless CMS that will give you blazing fast sites. Don’t think performance matters? Click here for a breakdown of how much lagging load times can cost your business.

Jahia

Jahia offers easy integration; it’s an open-source, Java DXP standards-based platform with a plug-and-play architecture. It integrates well with legacy systems and third-party tools.

Your marketing team can deliver great digital customer experiences autonomously through the content manager. Manage digital campaigns, deliver on-brand customer experiences adapted to each channel, and react quickly to market changes.

Deliver rich customer experiences which will connect audiences with your brand for life. Our core focus is to delight through connected customer experiences. Y’s team of digital strategists, user experience architects, content creators, and platform experts will help you deliver a truly connected experience for your customers.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Customer Relationship Management (CRM)

Supporting you to seamlessly take your CRM to the next level – working with your current infrastructure to elevate, optimize and transform. From segmentation strategy through to customer journey mapping and implementation, we’ll help to strategically support the increase of your response and transactional value – through new and existing customer engagements.

CRM is constantly changing. Evolving.

Today, successful communications are built around the way that customers use and interact with your brand at every step of the customer journey.

It’s about delivering what your customers want, when and where they want it, fast..

It’s about using data to make their experience as seamlessly as it can be.

With the acquisition, analysis and activation of data central to marketing effectiveness, the discipline and practices of CRM have never been more relevant. Afterall, it’s the quality of your data that counts to add relevance to your targeting, maximise return and ultimately increase your business value.

Our Solutions

We understand industries, not just solutions. Y can implement a CRM solution that’s a perfect combination of sales and support for retail, manufacturing, industrial, financial services, healthcare, government, marketing, and many more. If you are a non-profit, we have an out-of-the-box design to help manage volunteers, donors, donation lifecycles to maximize your time.
We have wide ranging expertise with Salesforce, Microsoft Dynamics, and Hubspot.

Microsoft Dynamics

Microsoft has created a solution to engage your customers and build relationships. Dynamics fundamentally reimagine how your organization engages with customers. Create personalized experiences using data and intelligence to deepen every interaction.

Y will recommend the best modular business applications based on your organization’s size, type, and goals. MS Dynamics 365 touts customizable levels of hosting, from 100% cloud-based, to 100% on-site servers and databases, and any combination of the two. Unify your business – from data to processes to people – with adaptable applications to meet your business needs.

Salesforce

Y can scale, tailor, and integrate Salesforce for any size of business in any industry. Get a shared view of every customer on one integrated CRM platform. Deliver personalized experiences and build lasting relationships. Boost productivity for staff across all departments using automation, insights, and enablement. Data is kept secure on a robust, trusted platform.

HubSpot

HubSpot CRM automatically tracks customer interactions across social media, email, or on a call. The Hubspot growth platform includes:

    • HubSpot CRM: 100% free, giving you everything needed to track, organize and nurture relationships with current and prospective customers.
    • Marketing Hub: grow web traffic and convert more visitors with landing pages, automate and customize experiences, all with valuable analytics.
    • Sales Hub: At-a-glance insights combined with deeper insights into prospects, and time-saving task automation.
    • Service Hub: Connect with and wow your customers with one-to-one communications, exceed their expectations and keep them happy.

No matter which platform your organization has decided to purchase, Y has the expertise to make the transition as simple as possible.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Data Science & Analytics

Data is integral to digital success. Y uses reporting and analysis to understand users and develop plans to influence behavior. Integrate and share data across systems and platforms to deliver unique digital experiences. Maximize the return on your SEO, PPC and SEM campaigns.

With the wealth of data and analytics available, it’s easy to get lost in the details. We help you gain clarity on the important questions to ask. These questions drive the science, and it’s this valuable data that will be collected, analyzed and reported on.

Y uses big data to analyze, integrate, and optimize CRM systems, customize the user experience, and forecast future trends. It’s not enough to report on websites, CRM, and back end systems separately – it’s integrating this data together that will take your CX to the next level. We use data science to extract meaningful information from the entirety of our clients’ digital activity. From these data points, we can forecast, set measurable goals, measure efficiencies, identify worthwhile targets, and allocate budgets.

Y’s data experts extract meaningful, usable insights from these analytics to direct your brand towards a more valuable customer set, conduct A/B testing, strategize customer retention plans, flesh out customer personas and profiling, achieve profitable lead targeting, and decide where and when your best customers are online. The best part? We explain all of this with clear, simple language, showing exactly how we’re meeting your most important goals.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Media and Advertising

Cut through the clutter of digital marketing. Work with our team of professionals to create a digital strategy that puts your goals first and reaches qualified, targeted leads.

It may feel like there are endless options for digital media advertising. Our team will work with you to build buyer personas, identify goals, and audit and plan your owned and earned media campaigns. We help you drive sales by reaching qualified customers and increasing brand awareness.

Look ahead to where you want your business to be in one, two, or five years. A long-term digital strategy will help get you there. We’ll educate you along the way, tracking goals and providing comprehensive reporting. Our digital media experts will ensure you’re connecting with customers at the right place and at the right time.

Our Adwords campaigns are fully optimized to make sure your ads are seen and clicked by potential customers. Y’s Google Adwords team strives to improve ROI and bring down pay-per-click costs.

Reach your advertising goals on social media through goal-oriented campaigns that reach targeted audiences. Wondering if your message is suited to Facebook, Instagram, LinkedIn, Twitter, Pinterest or YouTube? We have a wide range of tools to determine which social platforms your brand should target for maximum engagement and peak return on investment. Get in touch, let’s discuss your goals.

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Experiential

Experiential marketing engages people with fun, out-of-the-box campaigns that reach beyond the screen. Y can help you surprise and delight your customers.

Experiential marketing makes it easy for people to talk about your brand. Through pop-up shops, installations, augmented reality, and special events, there are endless creative ways to connect with new and current customers. 

The Y team has created many successful experiential marketing campaigns. These are distinctive marketing opportunities that have engaged customers, increased brand loyalty, and garnered new PR from traditional and digital media outlets. We help brands find ways to surprise and delight, engage, and immerse. The key is the ability to stand out! Tie in a real-world encounter with a contest, encourage live event attendees to download an app to experience augmented reality, allow free access to out-of-the-box interactive installations, give them something to talk about!

Reach beyond a traditional ad campaign to create a long-lasting, meaningful relationship with customers. Connect with people where they least expect it and let them have some fun with your brand. We would love to share some ideas with you!

We are methodical thinkers, storytellers, engineers, and artists who bring impact to your business.

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Uniform

Achieve personalization and performance without replacing your existing technology

Each of our customers has a unique marketing technology stack of tools. Getting the most out of each tool can be a daunting task. We work with you to connect your existing systems (even legacy systems) to help you accelerate time to market through Uniform.
Uniform connects your marketing tools to allow your website to deliver contextual and personalized experiences. If you are on a digital experience platform (DXP) like Sitecore, you can leverage Sitecore’s strong content management and agile personalization capabilities while delivering blazing fast experiences to your customers.

Why does performance matter?

  1. Impacts your Search rankings – slower sites rank lower
  2. Fast loading sites have lower bounce rates and higher conversion rates

  1. Fast sites are easier to crawl
  2. Ultimately impacts your business results & user experience

Optimize Your Website with Uniform

With Uniform, you can deploy new sites globally straight from DXP’s such as Sitecore in as little as 60 seconds.
You will quickly start to see the benefits of a blazing fast site due to faster load times that yield higher search rankings. A higher ranking means more exposure, which means more traffic to your site, translating into more conversions.

In a decoupled (headless) architecture, you can leverage DXP’s for their strengths (content management, personalization) and allow Uniform to serve as a bridge between the DXP and a Content Delivery Network (CDN) of your choice.

With this approach, you get the best of both worlds: a blazing fast site delivered by an inexpensive CDN architecture with dynamic personalized components managed by the DXP.

Increase performance and reduce costs, improve your search rankings and improve conversion rates. For more information about Uniform click here.